It’s not just about earning six or seven-figure income.

THE STORY...

From running a cafe to top sales rep at Zoom, to helping you break free from the 9-5.

It all started with a bigger dream.

I was running a cafe, putting in long hours and dealing with slim margins, but I realised that despite owning the business, I was more tied down than ever. I wasn’t answering to a boss, but I was still stuck in the grind, working harder without feeling that freedom I craved.

I knew there had to be another way—one where I could work on my own terms, with people I liked, and not feel trapped by the day-to-day.

So, I made the leap. I transitioned into sales and marketing, discovered the power of online business, and I never looked back.

Now, my mission is to help people like you break free from the 9-5 grind, fire the boss (or the system) that holds you back, and build the life you want.

If you’re ready to make that leap, you’re in the right place.

Why do this?

Like many entrepreneurs, I started this journey overwhelmed, hustling in a small business that demanded more from me than it gave.

Running my cafe, I saw firsthand how owning a business could feel like a trap. The long hours, the constant stress, and the financial strain—I knew I needed an exit. That’s when I made the switch to sales and marketing, using the skills I already had to build something bigger.

But I didn’t just want freedom for myself. I wanted to show others the way out, too.

I began working with business owners who had built their success offline and were ready to take it digital. I found the same frustrations—burnout, long hours, lack of control—were everywhere.

That’s when my mission became clear: to help people escape that grind, build businesses they love, and give them the tools to win online.

Now, we help hundreds of entrepreneurs each year move from stuck to successful. We show them how to generate leads, convert customers, and make the money they deserve—without feeling trapped.

This isn’t just about earning six or seven figures. It’s about creating a business, and a life, that works for you.

Somewhere along the way, I met my co-founder on the same mission.

I didn’t build this alone.

Somewhere along the way, I met Steve, my co-founder. We instantly connected because we shared the same mission.

Steve’s been in the trenches—he’s lived the C-level corporate life, dealt with the usual headaches, and hit the point where he knew he needed out.

He was done playing by other people’s rules. He wanted control, to work on his own terms, and to surround himself with people who mattered.

When we teamed up, it wasn’t just about starting a business—it was about creating real freedom.

Not just for us, but for others who were tired of being stuck in that same loop.

Escaping the 9-5 wage cage has been at the heart of this mission since day one.