Maybe you're posting on LinkedIn between calls. Maybe you haven't started yet. Either way, your BD pipeline could be stronger. And LinkedIn should be feeding it.

Here's the reality most Sydney recruiters won't admit: you're juggling BD and delivery, either not posting at all or posting when you can squeeze it in, hoping likes convert to briefs. But likes don't fill pipelines. Conversations with the right hiring managers do.

If your posts aren't generating inbound BD, it's not because LinkedIn is "saturated." It's because the content isn't doing the job. Recruiter content must build proof, positioning, and permission. So prospects see you as the safest pair of hands for their next hire and actually reply when you DM.

This workshop gives you the exact recruiter-specific system to make that happen. From the post that creates demand to the DM that books the call without a cold pitch.

Your Workshop Host

I'm Matthew Lakajev (95,352 LinkedIn followers), and I help growth-focused professionals turn content into revenue, not vanity metrics. In this recruiter-focused session, I've partnered with Steve Tolen from Stolen+Co to bring you playbooks adapted specifically for recruitment - targeting more retained work, stronger PSL positions, and inbound briefs.

What You'll Learn

• How to build trust in every post so qualified clients reach out to you
• A repeatable case study content format built for recruitment outcomes
• Messaging frameworks to convert engagement into booked discovery calls
• AI prompts tailored for recruiters to draft faster and stay authentic

Limited to a small group for hands-on implementation — early bird pricing available.

Session Breakdown

1:00pm – 5:00pm: Workshop Implementation

Part 1: Setting Your LinkedIn Strategy

• Why most recruiter posts fail
• How to engineer demand-creating content
• The difference between awareness and brief-winning content

Part 2: Building Your Recruiter Case Study Post

• The 7-part post structure that positions you as the safest option
• How to share metrics ethically
• The conversation-inviting CTA: "Happy to share the search map we used for this."

Part 3: Write Your Post Live in the Workshop

• Map and write your case study post live
• Use AI prompts for polish and clarity
• Leave with a ready-to-publish post

Part 4: Converting Engagement to Meetings

• Light-touch DM scripts
• Conversation pivots that qualify
• Calendar framework to move comments → DMs → discovery calls

5:00pm – 6:00pm: Optional Networking Nearby

Connect with other Sydney recruiters, swap messaging that's working, and leave with accountability partners.

How the Workshop Works

You'll get a prep form ahead of time to share your niche and recent wins — this helps us tailor examples to your market.

During the workshop, we'll implement everything live. You'll write your recruiter post and map out your content calendar with real-time feedback.

After the session, you'll receive follow-up guidance, recruiter-specific AI prompts, and a 30-day content cadence to maintain momentum.

Who It's For

Perfect for:

• Recruiters and founders wanting inbound BD
• TA leaders building a personal brand
• Recruiters with real wins but poor conversion from content
• Anyone wanting predictable systems for BD

Not for:

• Those looking for a silver bullet
• People relying entirely on AI content
• Anyone unwilling to share real outcomes

Why It Works

• Built on proof-driven content that reduces risk
• Generates inbound demand through insight
• Respects the platform: value first, trust second, invite last
• Fast: AI-assisted prompts get you posting in minutes

When everyone's posting "we're hiring" updates, you'll post proof that sells without pitching.

Bonuses

Every attendee receives:

• The Recruiter Case Study Post Template
• DM Scripts Pack
• AI Prompt Library for Recruiters
• 30-day Content Cadence

Event Details

Ready to Transform Your LinkedIn Game?

If you're ready to stop posting into the void and start booking conversations with decision makers, this is your playbook.

Reserve your seat now. Early bird pricing limited time only.

Sydney-only workshop with hands-on implementation. You'll leave with templates, prompts, and accountability partners.

Turn your LinkedIn presence into a predictable source of retained briefs and warm BD opportunities.