Creator Stories:
Bjion Henry

How Bjion & Tor Booked 181 Sales Calls

Overview

GOALS	OBSTACLES
He had been creating content for six month and was getting tons of engagement but this was not translating into leads Develop a process for actively reaching out to potential clients with their own in-house DM lead generation system Bjion wanted to develop a consistent AI content creation process that didn’t take as much of his time plus generated more leads	He struggled to consistently create and post content both because it took too much time and because he didn’t see any ROI from it Despite gaining a massive following and engagement he didn’t have any control over lead generation and conversion Relied too heavily on a passive lead gen and sporadic DM system with a structured approach

RESULTS

Booked 181 calls in Q4 with all high quality leads driven through his changes in content and DM system that was implemented. Then went on to book 59 calls with better ICP leads that following January Implemented our sell by chat system adopting a systematic approach with templates and a process to reach out to potential clients and reduced initial outreach to booked call time to two weeks Achieved a 90% reduction in content creation time allowing for more focused engagement and lead conversion

How It Went Down (The Full Story)

I don’t actually remember the first time I chatted to Bjion in the DMs → but I remember the first Zoom call I had with himself and his business partner Tor Abrams

(Tbh I remember them both being quite skeptical 😂)

We chatted for a good 30 minutes

→ About their goals and what they wanted to achieve

→ About what they thought was holding them back

→ About how LinkedIn wasn’t working they way they wanted

It was tough to hear tbh → because these two guys I could tell were A players

(I have a knack for spotting them early now)

And could see how hungry they were

But also how they weren’t getting to where they wanted.

They were frustrated.

Especially because Bjion had spent 6 months building his brand and was invested multiple hours a day on content and engaging.

(I see this time and time again with creators who have been following the feed)

Bjion even later admitted to me that he was close to giving up on LinkedIn and was looking at alternative methods of generating leads as he didn’t think it worked.

So A players being A players → once they implement the results were insane

(And tbh even to this day they still shock even me lol)

They took two major things from the program

1. The AI content system specifically how to write better content to attract leads and faster
2. The sell by chat system that we teach and the systematic method of reaching out and generating leads

From these two things alone

→ They booked 181 calls in Q4 2023

→ And another 59 calls in January 2024

→ And closed multiple 5 figure deals

Safe to say Bjion won’t be leaving LinkedIn anytime soon.

He has also had quite a few of his posts pop off and go viral and has even grown 15,000 followers since then

(But tbh followers are not what we want to track here. We want to track leads, meetings booked and $ in the bank)

Next up we will be looking at how they can scale out their service delivery model so they can take on many more clients → as Bjion let me know two days ago that he had to stop posting for a couple of weeks because they were full.

And man of man I can’t wait until we look at the results in the next 12 months.

I can nearly guarantee that once we implement the new delivery system that they will probably double my revenue haha → which I cannot wait for!