Creator Stories:
Prakriti Sharma

Closed their first ever client — which quickly expanded to 4 clients.

Overview

GOALS	OBSTACLES
Close her first paid ghostwriting retainer client on LinkedIn to start earning consistent income Build up to $5k per month consistently which had been a dream for so long for larger income Learn how to sell so that she could start turning followers into $ without needing more content and sell to international clients at a higher ticket price	Had the creator mindset holding her back that “DMs are icky” and that they were not needed to close clients Even when she thought about starting she didn’t have a DM process or a sales process to be able to acquire customers She was growing at an insane rate on the platform and had tons of value to provide to business owners to help them grow but didn’t know how to start the conversation

RESULTS

Built up to her first ever $5k month in the program and is now working with 4 international clients Had a complete mindset shirt around sales and lead generation and now has a DM process to start human like conversations without feeling “salesy” Now has a consistent customer acquisition and sales process that she is applying and is now working to build a more sustainable model to take on more clients as she capped out

How it went down…

When Prakriti and I first started chatting she was running out of savings fast.

She’d already built a big following in another social platform and recently came to LinkedIn — and she knew that it was a better place to get clients (people earn on average 3x on LinkedIn compared to other social platforms)

But the mistake she was making was following the advice of her feed to get clients

— She was creating epic content that got 200+ likes per post

— She optimised her profile and put a calendar link in it

— She spent all day engaging on other creators

And she waited to the I bounds to come

But all she got were unqualified people booking in time with her that only wanted free advice or didn’t have the budget.

She was getting really worried as she still didn’t have a client.

I remember taking a look at her profile when we first started DMing and seeing her content — and I thought straight away “She has a magnetic brand. All we need to do is plug in DMs and a sales process to get this going”

It took a while to get her over the line

She was tossing up between my program

And another program of a much bigger creator

But luckily I was able to get her over the line — otherwise it would have been a very different story

(Not because the other creators program isn’t good but because it wasn’t what she needs at the time. You don’t solve sales problems with more content lol)

And when she joined her first group call she asked me plain and simple “How do I reach out and get my first client?”

So on the call I front of the 15 other people I created her a step by step process including

— Who she should target and how to find them

— What to say in the first reach out message

— What she should offer first as value to build trust

— How she should get them in a call and sell to them

This whole thing was recorded so she went back and reviewed it multiple times as she implemented.

Then 2 weeks later I got a DM

“Hey Matt, wanted to let you know I closed my first Ghostwriting client on Linkedin!”

Then another week passed

“I got my second client!”

Another two weeks

“My third client!”

Another week

“My fourth client! And I actually had to to DMing because I don’t have anymore capacity”

Prakriti went from nearly running out of savings to now having multiple international clients paying her 4 figures each per month.

And the best thing?

She now has a process that no matter what she can get more clients through a system and a structure that she has in her business.

The next step in us working together is me helping her make her delivery more scalable so she can take in more clients — and get her to that $10k per month mark and beyond.