Creator Stories:
Ryan Musselman

How Ryan Musselman Closed $82k With Our Program & Coaching

Overview

GOALS	OBSTACLES
Build a business model so that he could profitably monetise and sell into his already 50,000 followers with a scalable high ticket product Have a stable and predictable revenue stream and remove his multiple offers and be more focused and streamlined Implement a scalable sales process to leverage his audience and learn to sell effectively in the DM’s and removing sales meetings	Even though Ryan had amazing engagement and a huge follower growth he struggled to monetise with his mix of low-ticket and unscalable offers leading to inconsistent revenue He had an inefficient sales process that has no qualification process for leads which wasted this time Lacked a scalable outbound strategy and relied solely on inbounds when meant he has sporadic lead generation

RESULTS

Jumped from $14k per month to doing $95k 4 months after implementing Implemented our sell by chat strategy leading to quick lead conversion and eliminated most sales calls through creating warm interactions and sending voice notes to ensure the prospect never felt “sold to” Consolidated his multiple offers and put everything into his single high ticket offer that also simplified his sales process and developed a process of continuous improvement to scale his offer

How It Went Down (The Full Story)

One day at the end of September 2023 that Ryan Musselman randomly DM’d me

Asking if I could jump on a call to chat about me presenting to his low priced community on AI.

We jumped on the Zoom call and chatted for over an hour

We instantly hit it off.

(Side note — Ryan and we are great friends now. He is such an awesome human and I can’t wait till we finally get coffee together someday)

About halfway through the call we got into chatting about sales — and the chat ended up with me giving Ryan some sales coaching.

At the end of the chat he wanted to jump in our program and I scheduled another chat for the following week where I could give him some 1:1 sales coaching.

Literally only 3-4 days after Ryan DM’d me saying that from my advice on that call, he already closed a $3k deal 😂

(This made my whole next week! I was soo happy for him)

Then during the next chat I walked him through

— How he could construct his program to get out of trading his time for money

— How he should reach out and chat to people to sell them into his program

— How to DM without feeling “salesy” and actually enjoy the process

And what happened next even shocked me

(Take a look at the screenshot of his numbers below)

He went from $15k per month to $95k per month…

And I know I’ve already shared a bit of the story of working with Ryan — so this won’t be as long.

One of the best parts about how I was able to help Ryan

Is how little time we actually spent together and

How little of our program he actually did to succeed.

I remember super early on Ryan asking me “Hey it looks like I might be building something similar. Is that ok if I use some of the stuff”

I literally said “Go for it. You can use anything in the program and repurpose it. I just want you to win”

(It’s what I told both Neeraj Shah ⚡️ and Justin Fowler-Lindner🌹 who have also built epic programs themselves)

— We only caught up twice during that time

— He only did 20% of the program he told me

— We did exchange quite a few DMs back and forth

But that’s literally it — but he was still able to get such awesome ROI.

Much of it tbh was mindset and reframing what was possible for LinkedIn.

You see…

When we first met Ryan was in the “build a low priced course and community” mindset.

(This is something so many creators suffer from because they live in the LinkedIn echo chamber)

Once he broke free of that — he unlocked the true earning potential of LinkedIn.

And tbh I can’t wait to see what he releases in his new program that’s coming.

I’m pumped.