Creator Stories:
Sean McHugh

How a $50,000 Deal Was Closed

Overview

GOALS	OBSTACLES
Sean was already spending time creating content and wanted to convert that time on platform into leads and sales He wanted to rebuild his profile so that it clearly communicated what he does and for whom Wanted to understand how to “digitally” network and the systems and processes around it to be maximum results. Essentially a DM networking system.	Sean was able to generate 100+ likes per post but didn’t know how to pivot from engagement to a DM to a sales meeting Didn’t have a structured lead management process which let to lost opportunities Even though he runs his own 25 in-person networking group he found the nuances of LinkedIn difficult especially trying to identify buying signals and when to engage with someone

RESULTS
When Sean optimised his profile with the recommended strategy he immediately booked 2 meetings within 24 hours of changing his headline alone He was able to replace a $27k deal he lost before Christmas with a $50k new one by applying the specific tactics we teach in the program His eyes were opened up to AI and now heavily leverages it within the operations of his business

How It Went Down (Full Story)

What’s hilarious is that I actually first met Sean when I cold called him back when I was running this company as an outbound agency around March 2023.

I was cold calling him for one of my digital marketing clients at the time and as he was a previous cold caller himself (back in his sales days) he loved the chat and I booked a meeting for my client.

What’s even funnier is that only two days later I went to an in person networking group and I saw this guy sitting there who looked oddly familiar, and he started looking at me too, and all of a sudden it clicked.

He started telling everyone how I cold called him two days before and booked a meeting and it was actually so funny.

Since knowing Sean, he has always been an amazing networker → even starting his own in person networking group growing it from 2 to 25 people in a matter of months.

But as we chatted over months Sean had always expressed to me how he just couldn’t crack the LinkedIn thing.

→ He was posting on it consistently

→ He was generating 100+ likes per post

→ He send DM’s to people to start conversations

But he didn’t know how to pivot these into sales chats about his commercial finance services.

When he joined the program and went through the trainings and after the live calls it all of a sudden clicked for him → he practiced reaching out over a couple of weeks and finally he got the hang of it.

I remember us chatting one day and he explained that before we started working together there was just some sort of a disconnect → like he didn’t know how to go from someone engaging and liking his post to him reaching out and starting a chat to offer his services.

Since learning these tactics and strategies Sean has now taken and applied them to the rest of his lead gen efforts in his business including email.

He now has a complete LinkedIn strategy and knows exactly what he needs to do to generate consistent leads on the platform

Plus he generated a few inbounds after learning better copywriting techniques and how to structure BOFU, MOFU and TOFU content.